Probiotics
Read Understanding the health benefits of probiotics
Why did Activia develop
this claim?
The probiotic yogurt category has evolved significantly over the last decade.
Today, many brands talk about probiotics, which is great for consumer
awareness, but it can also make it harder for people to understand meaningful
differences between products that contain probiotics and those that do not.
#1 doctor-recommended probiotic brand in the US
Activia has been a pioneer in probiotic yogurt for decades and remains the most consumed probiotic yogurt brand in the world as well as the #1 doctor-recommended probiotic brand in the US.
Drawing on decades of scientific expertise and research, wewanted to help consumers better understand a key characteristic of our probiotic strain. Not simply that probiotic cultures are present, but that they survive.
What does the 100x stronger claim mean?
The claim refers specifically to probiotic survivability as it makes its way through the gut. Activia's probiotic culture demonstrates 100 times stronger survivability than the two standard yogurt cultures traditionally used in yogurt production, Lactobacillus bulgaricus and Streptococcus thermophilus, in a simulated digestive model.
Why does this claim matter?
Consumers today are far more educated about gut health than they were even five years ago. They're asking more sophisticated questions about probiotics, and what makes them different from other cultures. We think consumers deserve information that helps them understand those differences. The 100x stronger in survivability communication is intended to make one aspect of our probiotic science more accessible.
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