Our Story

Full of life

Our Story

Science in every spoonful

As probiotic yogurt pioneers, we’ve spent 20 years leading gut health science—crafting delicious, probiotic yogurts to support digestive well-being.

Our mission

Serious Science. Greater Guts.

Activia exists to help more people support their gut health and overall well-being with scientifically-backed probiotic yogurt.

Bifidobacterium

1985

Selection of the future bifidobacterium strain of Activia by Danone scientists in Europe

Selection of 4 additional bacterial strains

Bifidobacteria survival

1991

Bifidobacteria survival throughout human gut
(Berrada 1991, Pochard 1992, Duez 2000)

Bifidobacterium strain

2001

Bifidobacterium strain patented and added by Danone to global culture database under the name B. lactis
CNCM I-2494

Activia's effect

2002

Activia's effect on digestive functions in the general population
(Marteau 2002)

B. lactis CNCM I-2494

2005

B. lactis CNCM I-2494 genome sequenced (Chervaux 2011)

Activia launches in the US!

2006

Activia’s effect

2009

Activia’s effect on digestive discomfort in the general population (Guyonnet 2009a and Guyonnet 2009b)

Repeated study

2013

Repeated study to validate Activia’s effect on digestive discomfort in the generalpopulation (Marteau 2013)

Post-hoc analysis:

2019

Activia’s effect on digestive discomfort in the general population at 2 weeks (Marteau 2019)

Research Ongoing

2025+

Research ongoing with key recognized experts

When it comes to supporting gut health, we don't do guesswork. From our exclusive probiotic strain to clinical studies, we have spent decades putting in the research, innovation, and testing to ensure our products do what we say they do.

#1 Doctor Recommended Probiotic Brand

20+ years of pioneering gut health research

4+ live and active cultures, plus Activia's exclusive probiotic strain

Good
Gut
Gang

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Our Story

Science in every spoonful

1985

1991

2001

2002

2005

2006

2009

2013

2019

2025+

Our approach

Good
Gut
Gang

Probiotics,explained.

Knowyour gut

What isgut health?

About Activia

Gut Health

Probiotics

Wellness

Gut Health Challenge

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FILTERS

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Our Story

Science in every spoonful

1985

1991

2001

2002

2005

2006

2009

2013

2019

2025+

Our approach

Good Gut Gang

Probiotics,
explained.

Know
your gut

What is
gut health?

Gut Health
Challenge

Good
Gut
Gang