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what are probiotics
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Functional Food
"Probiotic" means, literally, “for life.” As defined by the World Health Organization (WHO), a probiotic is a living microorganism that, when administered in adequate amounts, confers a health benefit on its host. For hundreds of years dairy foods containing live cultures have been touted as having beneficial properties, and scientific studies now support many of these claims. Increasing numbers of health-conscious people worldwide are including these foods with functional benefits in their diets. Activia is the only product in the world that contains Bifidus Regularis™. Learn more at Dannon's website on probiotics..

Bifidus Regularis™ - A True Probiotic
Most probiotic cultures are bacteria – “friendly” species like the Bifidus Regularis in Activia. For a culture to be considered genuinely probiotic, it must be safe to eat, remain alive for the shelf life of the product and be present in a high enough quantity to provide benefits that go beyond basic nutrition. The billions of live, beneficial Bifidus Regularis in each 4 oz serving of Activia meet all those requirements in order to help regulate your digestive system.
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